I started the project with several discovery calls with the founders. These sessions helped me understand the product vision, the business priorities, and the pain points being raised by users. We also used Claude to explore ideas and iterate quickly on possible solutions, which helped us shape a clearer direction before moving into design.

With a stronger understanding of both user and founder needs, I began creating low-fidelity wireframes in Figma. My focus was on simplifying the app’s structure, improving navigation, and making core features easier to discover and act on. I shared the early concepts with the founders during a review call, gathered feedback, and refined the flows before progressing.

Once the key journeys and layout direction were approved, I moved into high-fidelity design. The final redesign introduced a more organised visual hierarchy, clearer pathways through the app, and a more polished mobile experience that made everyday actions feel more straightforward.